The need
A broad and specialist range needed more than a price list. The material had to explain quality, processing and choice while staying useful to buyers.
Brand & product publishingCommercial work
DutchSeafoods.
A visual and editorial system that turns a specialist product range into a clear, credible and distinctive story.
Product guide / Brand systemClientDutch Seafoods Netherlands B.V.
RoleVisual direction / design / layout
OutputsProduct guides / sub-brand / sales collateral
ScopeCommercial communication system
From daily catch to thirty-page guide: make expertise visible without losing character.
The system
Deep marine green, warm metallic tones, clean product cut-outs, line illustrations and strong editorial pacing create coherence across categories.
The range
The system extends from a long-form product guide to Dutch SushiFoods and compact sales material, without losing the parent brand’s character.
04 / Sales collateral
A compact introduction designed to lead directly into the complete product range.
