Brand & visual directionSelf-initiated concept

MorrowHouse.

A design-led coastal guesthouse imagined as a place to arrive, reset and create.

Brand world / 01

ConceptSpace to arrive. Room to make.

RoleConcept / identity / direction

DeliverablesBrand / digital / space / campaign

StatusSelf-initiated portfolio concept

01 / The direction

Quiet architecture. Expressive colour. A stay with its own point of view.

Morrow House identity system — 02Identity systemAn arch-derived mark, editorial type and a distinctive five-colour palette.

Morrow House guest touchpoints — 03Guest touchpointsThe brand carried through stationery, room details and considered objects.

The brief

Create an identity for a fictional coastal guesthouse that feels culturally alive, design-aware and welcoming — without relying on familiar luxury-hotel codes.

The thinking

The architecture stays calm while oxblood, butter yellow and ultramarine add energy. One simple arch language connects sign, symbol, pattern and frame.

The system

A flexible direction designed to hold every guest encounter: before arrival, inside the house and in the stories that travel beyond it.

Morrow House responsive digital experience

04 / Digital direction

A calm booking journey with expressive editorial moments.

Morrow House materials and spatial identity — 05Space & materialsColour and material choices extend the identity into the physical stay.

Morrow House campaign world — 06Campaign worldA recognisable visual system with enough range to keep telling new stories.

Project note

This is a self-initiated concept developed to demonstrate Melanie’s approach. The imagery was AI-assisted and art-directed specifically for this portfolio presentation.

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